Modern advertising market offers customers the widest range of technologies, tools and materials. Based on the specific objectives of each campaign, advertisers choose for themselves the most lucrative and podhodischy view advertising. The most popular TV, Internet, and, of course, advertising and printing. Printing products audience sees everywhere: on the street in the form of billboards and city lights, public transportation, places and kultyry rest in their mailboxes. Advertising polygraphy accompanies man everywhere and so is one of the most common and effective form of consumer choice in the target audience. Advantages of advertising printing can not be underestimated. This type of advertising used by absolutely everything – from small retail outlets – to large multinational corporations and political parties, because the cost of production and distribution of such advertising are much lower than on TV and radio, and the results are often superior to advertising in electronic media. This popular promotional printing purchased through a variety of factors that distinguish it among other promotional materials and office undeniable competitive advantage.
Thus, the main advantage of printing is that such products may be ordered not afford only a major player in the market, but even small companies and individuals – the cost of making available to everyone. Also an important factor is the ability to concentrate and study in detail the promotional material. After leaflet, brochure or catalog, which fell into the hands of the audience will not disappear from the screen after 10 seconds. A man always has the option to postpone the promotional material and review it at a time when he will arise the need for the advertised product or service. This feature allows you to contact the polygraph "secondary", that is such a product can be transferred to another recipient for information, which increases coverage audience. The apparent advantage of printing is the ability to use technological advances – full-color, bright images in high-quality materials will not leave anyone indifferent, and make even skeptics pay attention to advertising. In addition to the above, promotional printing products have a whole set of advantages that make it one of the most effective naipopulyarneyshih and dissemination mechanisms advertising message. Source: