Algorithms of search engines are constantly changing, such as antivirus software. Because the world is constantly there are new viruses, so they must constantly improve and make adjustments in their program. The situation is similar to the search engines: everything in this world is changing rapidly, and the Internet sector more quickly. Nevertheless, there is a certain set of rules by which search engines rank sites, which should adhere to every webmaster in the difficult process of search engine optimization. Of course, there is no 100% guarantee that it works now or already have new rules of the game, but the idea remains the same. Changing only the details, as they say.
But If we can not apply to optimize a standard set of rules, then what do we do? Exit here that do not need all the forces trying to understand the tricks of the search engine, but simply to understand how they work. In most of these tricks has its own logic, which is fairly easy to calculate, and that is their fault. So what is really needed? To achieve high positions in the ranking (and even for a long time) should be understood that the search robot – is a kind creature. Of course, I still do not mean that they have brains, let it remain for science fiction writers. Nevertheless, their behavior and how to work a lot like the work of the brain itself. And now dwell on the consideration of some features of their 'brain'. In general we can say that it is inherent in such specifics as (if you take the Internet for the world with a lot of roads) to walk in different ways, following the established characters and collecting all possible information about this road.