Lewis Carroll, author of Alice in the Wonderland wrote: If you don’t know where you’re going, you will never reach anywhere. Much more frustrating that not reaching the proposed goals, is not having goals that reach, or that they are so timid and self-conscious it is not worth the slightest effort to achieve them, what does gain weight even more frustration, since far from encouraging, they strengthen the disenchantment. You can somehow assert that the goals are a capital component of excellence in achievement, organizational or individually speaking, since without them the persons or organizations, operate well below its potential, leaving wither unconsciously. It is not an evil few. It is no wonder that one of the most common responses when someone asked: are you going?, more aware of what drag that place which is directed, answer: go pulling. What most separates someone settle outstanding goals, has nothing to do with real barriers, but with imaginary fears of the order of the pre-emptive fantasies. Not for being imaginary are less dangerous, since they act as a self-fulfilling prophecy, concept coined by Robert K. Merton derived from the Thomas theorem (If men define situations as real, they are real in their consequences): If a situation is defined as real, that situation has real effects.

If there is a belief in me that I can not get it, never I propose me as a goal, and therefore will never get it. However a diaphanous clarity of purpose, and the establishment of coherent and motivating targets will have as a consequence a strong and firm vital guidance, whether individual or organizational level. It is not at all certain the widespread belief that people and organizations fear change, rather it seems that many of these eager to change their directions, so unlike: yearn for change. However, the fear to which they refer masked an even more crippling fear, which has little to do with the fear of change.