Corporate advertising is not generally required to promote products and to create a company image. Many domestic companies are ordered to promote the creation reklamnyhrolikov own products. To do video requires teamwork of the entire team, which requires the costs. However, not all companies find it necessary to spend money on corporate advertising, believing in it, that they do not get it, as they say, neither pair nor a gain. Nevertheless, corporate advertising contributes to solving many problems. First of all, it helps that the company enjoys wide popularity. This helps to significantly raise the spirits collectivism among staff. Indeed, much nicer to give all the best to achieve a common goal, when working in the company, which knows everything and everyone.
Fame gives the company something called the "name". And it is much facilitates the search for customers and improves chances of winning with the participation in auctions and tenders. Corporate advertising helps to attract the best professionals to work in the company. And the customers, partners, government officials and members of the press refer to the company with a name much more loyal than the company, which no one heard. Another important factor is that corporate advertising company facilitates the interaction with the financial and investment community. In addition, according to studies by American experts, and it helps to increase shareholder value. How much time does it spend, to make a commercial? In answering this question, we give some examples. The company "Dupont", one of the world's largest industrial corporations and research, promotes itself about 60 years.
The world famous "General Electric" – more than 70 years. "Y. Es. Steel Corporation, "one of the largest steel companies engaged in corporate advertising for over 60 years. Advertising OAO "Gazprom" in the late 90s became a mandatory part of television commercials. The same can be said about the Railways. David Ogilvy, world famous advertising agent, believed that short-term corporate advertising campaign will not be able to bring tangible results. After all, in order to turn in their public opinion and raise the value of assets will take time. Inconclusive and will be a campaign that was launched without a clear understanding of goals and objectives of the enterprise. Video about the company should focus on long-term goals and objectives, although many local businesses rely on immediate effect. Corporate advertising needs constant analysis of the performance. This helps avoid errors and inaccuracies in the campaign. Conduct a corporate advertising campaign, you can use any media. However, none of them had to reach an audience, no performance can not yet compete with television.