In a crisis management press conference does not end with the act itself. On the contrary, some tasks are necessary later. Crisis management in a press conference does not end with the act itself. Official site: Rob Daley. On the contrary, some tasks are necessary later. First, it is necessary to develop a summary of the contributions to be sent by fax or e-mail urgently to those journalists who did not attend the press conference and that we request.
Also be sent to those that are of particular interest to the company, and must also be disseminated among the staff. It is essential in crisis management rigorously monitor, first in the media and the next day in the writings of the impact through the press conference. This is where making major news monitoring. It has become a staple of public relations in crisis management as it serves as a parameter to measure and evaluate impact it has published news in the media selected for this purpose. The news monitoring will allow us to measure the amount of media that published news about our press conference if our key messages transmitted according to our press release and we can also identify ways in which they have taken our position, either so favorable, neutral or negative in crisis management. I recommend sending a personalized letter to each of the attendees of thanks for the invitation to attend the press conference and publications, putting their orders if they wanted to expand or inquire about the issues. It is desirable in the management of crisis that this letter have any term or confusing or inaccurate message that has been included in the coverage, letting him know that you are at your disposal to discuss this and clarify. Please also thank those who attended and did not publish, encouraging them to visit if there is any doubt or question that is not made during the hearing.
Included in this paper the exact address of your office, your telephone and your cell phone, and do not forget to give them your email address. They feel there is nothing hidden and that the press has access to first hand information source, this is very important. Tips for crisis management: Keep constantly updated list of all media, its directors, operators, journalists and opinion lines of each of them to know where to turn to respond at any time before calling a press conference, even ten clear what journalist concede some scoop, if it were the case. By exploiting a crisis situation, forms a rapid response team (spokesmen) to meet the press when it comes to our offices to look for our version of events, will be the holders in any press conference is convened. Also forms a team of substitute (if no be present rapid response team). Tests, tests and trials before a press conference: Check your policy strategies constantly and regularly update your operating questions and answers before you introduce yourself to a hearing to reporters. Hold mock questions and answers often thus identify gaps and identify the best staff to meet and respond to journalists. The spokesperson should be trained regularly.