Crisis Market

Personally, I'm starting to react nervously when the next time I hear or read that the crisis – is not only threats but also opportunities. Probably because 90% of cases of this phrase is nothing concrete has been worth it, it's like this Psychotherapeutic formula. Returning to our sales is easy to see that the situation is similar: the threats of all is clear enough: demand reduction, and nonpayment of accounts receivable growth, worsening price competition and dumping, postponement of the signing of major customers and long-term contracts, etc. with the possibilities of everything is quite clear – at first glance it seems that want to use them a lot more than these very scanty opportunities the crisis. So what's on a grand scale is the opportunity of the moment for sales? In a significant change in market conditions and market behavior of buyers. The one who first "pick up the keys" to the "crisis" buyer obviously will benefit. Let's try to refine this approach as a sell How to sell the buyer a crisis? Consultants here easier. For example, our company has rapidly developed and brought to market such products as anti-crisis strategy session and a workshop "Strategy of development in the crisis." But here's how to approach the task to develop and bring to market "turnaround conditioner" or "anti-crisis cookies? Apparently, as the most attractive customers are perceived suggestions that will get them an obvious advantage. Of course, many buyers ask for lower prices and longer delay.