Do not think for a minute that you can neglect your customers. So let’s repeat that there is no misunderstanding below: first your product or service must be reliable, secondly, all it says the client has to be reliable. However, I think more than anything that you, your product or service and its people have to be nice. Too many organizations forget that their clients are human beings and human beings have is that decisions are not always logically. You can have a reliable product or service, reliable delivery time and competitive prices. But not enough.
Customers are driven by their emotions and to help the demons of many, if as you and feel good about your business and its people. “Our customers want,” I hear you say, “except perhaps the most difficult, awkward people, who are never happy, miserable devils – Need I go on? Have you heard the saying,” Only customers who receive deserves “? Run the eye in the following list and see how many you can check out. * We always have a genuine smile for every customer. * We warm and welcoming to all customers. * Listen attentively and make it clear that we are listening. * We use the customer’s name and our name correctly. * We give the impression that we care. * We empathize with the problems or complaints and respond quickly.
* From time to time do something to pleasantly surprise the customer. * We always keep our promises. * We give the impression that they are fun to drive. * This is the client the way you want to be treated, not how we want to be treated. How well did you? If you have a lot of ticks are likely to have a lot of customers like you. Just a word to managers and entrepreneurs among you. Run the look down the list again and replace the word “client” with the words “employee” or “personal companion.” How many have you this time? Lots of ticks means that you and your staff as it appears likely that their customers do too. Have you noticed how the costs of being so little nice? Much less than the advertising or other action necessary to replace lost customers. Maybe the customer is always right, but if you want to keep, make sure that as you are. Learn how you can generate more business without cold calling!