HISTORY OF ADVERTISING

The prehistory of the publicity Several authors agree that travel the first advertisement is nearly three thousand years old seniority. An Egyptian papyrus, found in Thebes which is still preserved in the British Museum in London: “Having fled the slave of his employer Hapu Shem, the weaver, it invites all good citizens of Thebes to find. It is a Hittite, five feet tall, rugged complexion and brown eyes. She offers half a piece of gold to sightseeing attractions anyone who of information about her whereabouts, to whom it back to the tent of Hapu, the weaver, visiting which weave the most beautiful fabrics to taste each one, give him a whole piece of gold. ” The leading sentence is considered an early sightseeing form of advertising. In ancient Greece, around 480 visitor BC, came the first means of propaganda. It was “axons (paralelipidos)” brochures made of wood painted white to be enrolled in the law code of Solon, after traveling the battle of Salamis against the Persians. Also come from that tourist board time the tourist attractions “Kyrbos” wooden cylinder that was included in adventure travel all communications. In Rome emerged the “dawn” and “libelli. The first boards were permanent, the gigantografia predecessors. And second, papyri that were attached to the walls, just like the current posters. Both media were used to publish official announcements, but it could also be announcements about sale of slaves, entertainment, rentals, home and found objects. During the Middle Ages used engravings or woodcuts. The manuscripts were tourist information carved into wooden planks so inked stamps (xilografias) which allowed attraction to obtain a certain number of reproductions on parchment. These prints were used by the church and placed the holidays, Sundays, the days of wedding or baptism. It was the movable type, Gutenberg disseminated by that produced by a real revolution in terms of the possibility of spreading the same message simultaneously. Moveable type, are prism whose base is turist a letter in travel guide relief, which allows playback inked. Thus, the combination of movable type, allowing the reproduction of any text. Since the diffusion of printing, began the modern era of advertising, which until now had not existed as an autonomous elemntos. At the same sights time, growth of urban centers enabling the development of advertising and mass communications medium. The need to inform the public about products that arrived, offers, destination services used this resource to communicate and build markets. In 1711 the newspaper The Spectator, he discovers that the sale of advertising would reduce the cost of copy and that advertisers would be those who finance the costs of publishing. Thus arises the modern concept of advertising fee which is listed half the value of your advertising space as a function of the circulation or rating. In 1845 the first born in France Agency: “Societe des Annonces Geneerale” designed to visitors service advertisers and mediate between them and the media. Twentieth Century: First and second period with the twentieth century began the bureau development and professionalization of advertising that grew at the pace of technology and the progressive globalization. First period (1870-1900) At this early stage, in which the print media were the predominant, the advertising only focused on keeping this the name in the minds of potential customers. Second period (1900-1950) Even on the importance given to visual graphic communications, as may be reflected in the attractions French Cognac poster seen here (1920), in the second half of this stage, begin to use argumentation as a persuasive appeal to motivate the purchase of products. With the rise of radio diffusion, begins a new stage in places to visit which the advertisers pursue why the product should consume advertising.

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