All the Office was talking about this for several days, and logically we approached the invitation that made us. At another time, we received a shoe from the beach in a shipment of the Hilton Barcelona Hotel, in which only by call and learn more about the rooms for events available, could go later to pick up the other slipper to the hotel. The reception person left the shoe at the same table and everyone who entered and came out of the Office, asked him about the shoe. Across the enterprise learned that was the Hilton Hotel which had sent it. Or, also, what did a car dealer for the fair of the same name in Germany. They sent a clock of a known brand to a group of managers inviting them to the fair to test the new model car that had just launched its brand to the market. If you took the field, and were doing the test, they gave you belt free of charge. They had a huge success.

These are some of the examples and success stories which uses a strategy that includes a promotional item. The impact on the target audience, exceeds all the impact of a single advertising message because it goes straight to him. But we must bear in mind one thing: works because it was used as part of a strategy, either launch of product, promotion of summer, anniversary, etc. Therefore, I encourage all those entrepreneurs or responsible for commercial and marketing of companies that want to strengthen your corporate image, wishing to perform the promotion they have in mind or the launch of a new product or service, that take into account promotional items, or at least deemed them. Always, if possible, within a strategy. There are specialized companies that guide on the best strategy to be followed and the best promotional item, the most appropriate to the image of your company or to the message to be transmitted with it. The advice from the strategic sector of marketing professionals, guides them through the endless variety of products and innovations and adapt to your need any idea u object that comes to mind. Therefore, remember: promotional objects, Yes. Deliver them because Yes, NO. Always with a goal of course and thinking very well who are directed and the type of company we are. Isabel Salvador Marketing consultant original author and source of the article.