Marketing reputational basis

Marketing reputational basis of the holistic approach proposed by Kotler, one National Magazine Exchange can say that the reputational marketing represents the incorporation of vision and marketing tools in the strategies of CSR organizations in order to build and increase the reputation of all stakeholders that the up. Reputational marketing is based on the complete integration of CSR as a management model and management organizations. Being in the heart of its mission. The dialogue from organizations with different stakeholders should be aimed at building and enhancing mutual reputation. Declining for each of them the values, attributes and actions more akin to their position. Always a consistent and credible with respect to the mission and vision of the Organization. Edit