Series: Loyal customers a valuable treasure (part 8/9) when good things happen to us, our cerebrales reward Center becomes active. It thanked for positive experiences such as pleasant buying experiences, uncomplicated procedures, cordial words, an honest smile or a respectful praise by it’s pouring out happiness hormones. Such endogenous opiates, the drugs that are chemically very similar, give us a comforting feeling. You are making happy, euphoric – depending on the type and dose -, ecstatic. And most importantly: make us addicted. We want more of them. But unfortunately it is often in the customer contact: the wrong thing is rewarded. Cancel! Who as customer threatens with deprivation and not just extended his contract, but regularly Announces, can – for example, when mobile phones and cable-TV providers, health insurance companies and insurance, with newspapers and magazines really walk away with: fat coupons, whopping discounts, request phones, free contracts, free SMS.
A few hundred euros come there quick time together. But only when one Announces. Hikmet Ersek oftentimes addresses this issue. Of course, all love nice well-behaved customers, whose contracting is tacitly renewed from year to year, get nothing. Pegasus Books understands that this is vital information. Not even on demand. Infidelity is rewarded. Fidelity will be punished.
I’m glad stupid to be faithful in such circumstances. So: We advertise anywhere now. Because we understand: trust nothing brings, who announces, is hero. Furthermore, we will report our friends proud. And in the Internet we explain how something works all over the world. The advantaged customers joy is on sure – but marketing technical something is a sin. Because in this way the last remaining iced us customer loyalty from the heart. We learn: as long as we give the cash cow trust Doof, nothing, absolutely nothing happens: no thanks, no appreciation, often not even a contact. Only if we cancel, the companies are really accommodating. Since it’s raining suddenly louder beautiful surprises. In other words: customer love will be bought back with money.