Experts predict next year China will overtake Japan and become the second largest advertising market in the world. According to a study of , costs in China in 2009 compared with 2007 will increase by 13.2% and reached $ 47 billion In Japan, the development of the advertising market will stop. According to forecasts ad spending in Japan by 2009 will grow by only 1.5% to $ 46.5 billion, the fastest growing market will be India, with 21.2%. The most rapidly growing media – newspaper. However, the Indian market will remain relatively low compared to other super-powers – the U.S.
$ 6.4 billion, other Asian economies – Indonesia, has also shown good results and will grow to 2009 by 20.3% to $ 3.4 billion (The most dynamic growth in TV advertising). If you take the entire Asian market, thus increasing the media, as predicted by Aegis, will be online – 16%. In 2009, online budgets to reach $ 12.9 billion, however, this segment is gradually losing its momentum of growth in Asia (In 2006 grew by 33%). In the U.S., internet-advertising growth will be lower – 15%, but in Europe its development promises to be a record high – 23%.