Enterprise Communication

The metodolgica inquiry left of the theoretical conception (bibliographical references), captation of contents (the said press and periodic writing, articles), site in the Internet and innumerable book summaries in the intention to get necessary information the acquisition of the knowledge and, concomitantly, the magnifying of ‘ ‘ saber’ ‘. All these 0 variable of study consubstanciaram the accomplishment of this inserted work in the research explorativa, bibliographical and descriptive, which had allowed the researcher to present suggestions for the improvement of the Bergmann company. Summarizing itself in four subs-heading it encloses the objectives in intention to mitigate the difficulties found in the mentioned company, intitled with the following denominations: Profile of the company socially responsible inserted in the behavior of the consumer, tratase of the practical one of the social responsibility, disclosed in the constitution of a work ally the ambient support and simultaneously to the consumer. Retention of customers; challenge in the enterprise world. An efficient communication can be explored with the objective of the retention of the clientele, as strategy of persuasion of the marketing. According to Pablo Nassar, (2004), professor of the University of So Paulo and president of the Brazilian Association of Enterprise Communication, heard for the Capital Letter, it affirms that: ‘ ‘ what it differentiates the companies is the historical support in the accomplishment, permanent and planned of social actions. These, in turn, only can be validated will have been articulated with the search of the commercial, ambient and cultural support, and not of isolated and momentnea form. To make to fulfill to all these responsibilities in efficient way, it has necessity of the interaction enters the composed community for the company stops with the customers, in direct way or indirectly.