From the business point of view Harley Davidson is a special brand, is a brand that has served as an example in many books and classes of the world of marketing. Why? Why Harley Davidson is the ultimate expression of a strategy very special marketiana, not to sell the product but sell a lifestyle. A little history in the 1901 William S. Harley designed an engine that attaches to a bicycle, but not until 1903 that the first motorcycle isn’t Harley Davidson for sale. So do William S.
Harley and Arthur Davidson who work in a small factory of wood 3 by 5 meters. The brand name is born and is the surname of its two founders. In 1904 the first concessionaire appears Harley Davidson hand of Charles H. Lang. On July 4, 1905 a Harley win a race in Chicago. Walk 15 miles in 19: 02. This was the first race, but there have been many more. In 1906 a new Harley Davidson factory opens and new employees are hired.
It is time to create the first catalogue of Harley motorcycles. This is a short summary the home of the American brand that has managed to overcome the difficulties and endure for more than 100 years. Harley Davidson has lived and has even formed part of some important historical facts. A clear example is the two world wars. Harley Davison motorcycles lived the first world war in first line, and it is that the company sold more than 20,000 motorcycles to the United States military during the war. Other companies sold the entire production of the army, but Harley continued to sell to individuals, which was a success since this allowed him to maintain its market share after the war. During the second world war it produced at least 90,000 models for military use. Harley Davison: the world around the 1920 United States Harley Davidson becomes the largest manufacturer of motorcycles worldwide and there are more than 2,000 dealerships in 67 cities around the world.