If we take into account the type of consumers and the type of product you choose, they would close to create common types among the social actors who are of the same socioeconomic class, since depending on the possibilities of each is the type of purpose which is sought and that can be achieved. Goffman talks about the existence of an actor, as well as a stage and social masks. These are elements that help the understanding of sociology, as well as the development of the person in the real world. To analyze the actors that surrounds this phenomenon have to take prospects because they depend on them to know how much can influence. In this case, they will be working and everyday life perspectives. In the labor perspective, we find the two typical roles of industries, pattern and the worker.

Social actors represent the role of pattern such as designers, fashion houses, investors, advertisers, marketing and the media as the main creators of trends. The idea stems from the people, but the dissemination of these media and this is the most important element in the process of communication. In the perspective of daily life, is as the creator of the product and the buyer, depending on the system of economic consumerism. Social actors represent these roles such as large enterprises, the textile industry, marketing and as consumers, women and men that is influenced by certain aspects of different fashions present in real time, because it is not only one, but there are variety of choice, making it seem like you have to with the full aspect of human freedom. The masks that are used in this case look like the purpose of consumption and the application of fashions in everyday life, i.e. a mask is when a young woman is going to buy a dress to look good at a party at his school to get along with their peers.