The microenvironment

the microenvironment of the Company is assessed by the Competition Model Larger Model distinguishes the different factors causing influences on the Company. These actors are: Suppliers who negotiate higher prices, direct competition which measures the intensity of rivalry in the sector, customers who are forced down prices, and integrity. Collateral is what is the immediate environment to the Company, located in the vicinity of the departments of the company. Intra marketing to make it all work for the market. Marketing intermediaries would be another important group, are what enable the company to remain with the value chain to final consumer. Would the wholesale and retail distributors, logistics companies, and so on. The marketing services agencies, telemarketing, market research institutes, etc.. And finally the financial services. Another important sector providers would microenvironment.They would also be included, customers, competitors and stakeholders (interest groups in the business)

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