Successful promotion of web-site in the search can be achieved with the application of optimization to search web-site. Need to realize that optimizing a web-site is not made once and forever. This process, which is undesirable interruption of such as a positive result (high position in the ranking) is short-lived. Any web-site has its own boundary optimization. Without increasing the text filling the positive effect of optimization can not last permanently. and unnaturally preferred to wait for a web-site position with a size of ten pages to the website with the size of a hundred pages at equal rates.
Ultimately, optimization for search can not give 100 percent guarantee that the web-site gets on any particular position in search engine results. Optimizing only raises the possibility that the web-site will take the highest of the likely place for it. Distinguish three main stages of optimization Search: I. Elimination of technical problems and issues to improve the indexing of web-site search engines robots – Duplication of any change in the html menu, which is written in flash, dhtml or JavScript – Faithful setting redirects – Removing duplicate Page ii. Optimizing a web-site – Application of meta-tags – Use of tags – – filling, filling a unique information – Effective use of images (alt ='') – Remove the text, which does not relate to the topic of a web-site – Remove unnecessary banners etc.
– Optimization of pages – Changes in the structure of pages. Relevant pages should be more. Would be good to take this into account besides the production web-site. – Check the efficiency of internal hyperlinks iii. Strengthening the link base options – Purchase options on stock exchanges – Links to web-sites with similar subjects – Links users – with articles When optimizing for the search should be observed relationship between facet web-site for search engines and accessibility of a web-site for ordinary users.