Guide Customer

And as usual, resources too small for an infinite improvement of all aspects of activity. The basic problem for any utility company is the problem of the gap between what the customer expects from us and what he gets from us (in his perception service.) To explain this problem, there is a theory of five breaks: The break number 1 – Guide service provider thinks the client wants to get a big blue buttons. In reality, the client wants to get a little green button. Break number 2 – Guide service provider thinks that in order for tailoring, tailors received, indicated the use of large blue buttons. In reality, there are indicated the average blue buttons. The break number 3 – When prishivke buttons at the warehouse were just little red button. They are then sewn in place and medium blue. The break number 4 – The advertisement in the newspaper, which led to the shop customer was promised a free spare button to pants each.

In practice, neither manual nor about her tailors do not know. Combined fifth gap, the sum of the previous four: To address the gap of expectations, we must: 1) Understand what is expected from the service provider consumer. 2) Assess our compliance with customer expectations. The usual practice is to assess the expectations and compliance – conduct parallel surveys (active or passive). In the first questionnaire, we interviewed customer and set on the basis of a scale that it is important from the 5 major components of quality of service (in every kind of business your key points). In a second similar questionnaire we interviewed consumers and set, where our company is located opposite the consumers' expectations. The difference in lag score points from the company expectations and there are those sore spots that need to be improved. It is clear that each utility company You can choose your most appropriate questionnaire.

The main thing that matters covered all five dimensions of service quality. Last, the final paragraph of this article – no policies and procedures will help improve the quality of work in a service company, when employees are not focused on the client. Each employee should clearly understand how his actions affect the customer. He should understand that the main purpose of his work, make the customer happy. To my great regret, every time I stand in line at the supermarket sausage department and see sellers have turned away from me back and pakuyuschih cuts, I want to shout: "I have a client, all the attention on me." Unfortunately, This ancient postulate is very often forgotten in our country

Use Caution When Using Viral Marketing

Creativity is the virtue of a site to lead the race in the ruthless competition posed by the business on the Internet. With so many competition and rivalry over all marketing methods must be used and exploited. Not important to have a product or a website very attractive, if people do not know you exist. Worst of all, your business could disappear. Although there are many methods and systems used by many e-commerce sites today, there are still some that can help you greatly to gain popularity.

One of them is called viral marketing. Although viral expression is usually a virus, a word dreaded by all computer owners, this is not the case here. You do not have to use a virus to promote your business, instead, it could kill you. Everyone had enough of all pop ups and spyware. Viral Marketing Viral Marketing also known as viral advertising is a technique used to raise awareness of the product or the company. She uses many forms of media to educate the public. In short, people who liked something like the content of media, forward it to their friends and their families. They sponsor some media, like a flash game, a fun video, something fun that you can pass to someone else with the brand or company logo or product descriptions or other content to help promote the company or its products.

Viral marketing has become a way of advertising and marketing, because it is relatively inexpensive. To avoid being labeled as a spammer, viral marketing is based on the will of a person interested in the product. If a person sees the name of the person they know as sender, they do not block and will open it.

Many companies offer incentives such as discounts and rebates when they want to spread their viral marketing. They are based on the number of potential sales obtained through viral marketing to determine the amount or number of incentive they can implement. Using Viral Marketing to your advantage The main advantage of viral marketing is that you get lots of hits on your site and your business. You generate a stream of traffic which represents potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach a large number of people and announce your existence. Most all the sites and companies recognize the effectiveness of viral marketing. Do not use it could kill your business. With other systems and methods to promote your site, as search engine optimization, viral marketing can easily push you up the rankings. Viral marketing could be a sneaky way to inform you and your business. You can make your advertising as well, because it also has a very low cost and do not invest in this form would be simply suicide. All it takes is a great idea, a good game making him dependent, so a funny story.

Create a gossip or a buzz, many movies are promoted by using scandals which makes them very popular. Many large companies have tried viral marketing and have had great success with. A classic example is Microsoft Hotmail. They were the first known big company to use the system and it has done wonders for them. Now it’s your turn to use viral marketing to work wonders for you. Act now and enjoy the benefits Viral Marketing will provide you and your sales.

Auto Club Europa

The first winter tire in the world was born surrounded by icy winds and vicious cold in 1934. Two years later came the Nokian Hakkapeliitta designed for Nordic winter, which today belongs to the most famous winter tire brands in the world. The fastest winter tyres in the world with speed of 270 km/h, the Nokian WR, the Finns brought in 2002 on the market. “2007 the Nokian WR G2 followed due to its excellent grip and its unique protection against slush hydroplaning, highly recommended” and good “was assessed in the tests. “” “” “” Nokian winter tires are the test winner in the winter tyre tests 2012 his success story now continues with the safe and economical Nokian WR D3 for compact, mid-range, and small cars, as well as the safe and sporty WR A3 for quick, large cars: the Nokian winter tires are the test winner in the winter tyre tests 2012 by Auto Bild “, auto motor sport” and AUTOStrassenverkehr “exemplary with the best notes” highly recommended “, very good”. Test winners were Nokian tires with over 20 winter tyre tests of automotive magazines in Germany and Europe this winter.

“” Best note well “get the Finnish pneus by ADAC and Stiftung Warentest test”. Auto Bild”praises the Nokian WR A3: strengths: exemplary handling characteristics on snowy, wet and dry track, stable page lead and precise steering response, shortest wet and dry braking distances, low fuel consumption”. “” The car motor sports judgment “is for the Nokian WR D3: excellent performance on snow, short braking distances on dry, balanced handling”. Test winner is also in the business car magazine company car the Nokian”(11/2012). “” “” Highly recommended”the result for the Nokian tires in the winter tyre tests is 2012 car newspaper”, Auto Club Europa ACE, GTu, TCS and oAMTC, ARBo and very good “promobil”, company car transporter “and Lastauto omnibus transporter”. .

Crisis Market

Personally, I'm starting to react nervously when the next time I hear or read that the crisis – is not only threats but also opportunities. Probably because 90% of cases of this phrase is nothing concrete has been worth it, it's like this Psychotherapeutic formula. Returning to our sales is easy to see that the situation is similar: the threats of all is clear enough: demand reduction, and nonpayment of accounts receivable growth, worsening price competition and dumping, postponement of the signing of major customers and long-term contracts, etc. with the possibilities of everything is quite clear – at first glance it seems that want to use them a lot more than these very scanty opportunities the crisis. So what's on a grand scale is the opportunity of the moment for sales? In a significant change in market conditions and market behavior of buyers. The one who first "pick up the keys" to the "crisis" buyer obviously will benefit. Let's try to refine this approach as a sell How to sell the buyer a crisis? Consultants here easier. For example, our company has rapidly developed and brought to market such products as anti-crisis strategy session and a workshop "Strategy of development in the crisis." But here's how to approach the task to develop and bring to market "turnaround conditioner" or "anti-crisis cookies? Apparently, as the most attractive customers are perceived suggestions that will get them an obvious advantage. Of course, many buyers ask for lower prices and longer delay.