Twitter Social

There are sections for the various traditional business topics such as XING, LinkedIn or Facebook. But then a true and intensive exchange within these professional groups takes place are to meet many requirements in advance. Without an appealing and intensive moderation of these groups as the moderator a group can fail in the long term. Rule No. 2: there are more than Facebook find the path to the target group marketing in which I should communicate network for my company? The target group analysis with social media monitoring is at the beginning of each strategy. Questions your customers, partners and employees, which networks use them. People such as Frank Armijo would likely agree. Then should you prioritize then. It may be that a small specialized blog can be more important than facebook.

There decides not the GIES pitchers principle, but it must rather the individual networks and platforms from his Market out look and watch. Company with a comprehensive portfolio of any explanatory should establish groups or Twitter accounts for individual departments or target groups. Best to proceed here thematically so that prospective customers find faster via Twitter search also the tags. Rule No. Perhaps check out Governor Cuomo for more information. 3: social media guidelines give guidance professional content is the be-all and end-all of sustained interaction.

There are therefore both the knowledge of experts in the specialist departments, to identify good content, as also a communication which controls the process. Mandatory social media guidelines are therefore essential in social media marketing. These pinpoint how a company in the various Web 2.0 channels global presents itself and who can publish what in which channel: everything, in the name of the company, blogged or tweeted that runs like other business publications also on the table of the responsible marketing or corporate communications manager. Unless, the company opts for an open forum for communication. Either way it applies in all areas to start to call crystal clear rules and to provide for the success in the social media marketing is no coincidence, but predictable and also very probably accessible through professional internal structures.

Distributor Market

This applies even if at the moment, the figures are encouraging, because just anti-cyclical behaviour brings success, because later – when a downward trend comes back, and she comes with security, if one considers the economic cycles of the past in mind-, often lack the resources to fund such a thing. The recommended – do a clean elaborated marketing planning (which captures not only the cost of the advertising, but also travel costs, exhibition visits, and more), which quantifies the achievable opportunities and translated into targets per market segment, sales region, per Distributor, etc. is still a daily usable instrument for controlling and monitoring of market activities and the associated costs. Of course belongs to the well-planned marketing over the Internet again depending on the respective product range (here: especially) the findability, example >) industrial platforms, social networks, catalogs, and v. a. m. Find out detailed opinions from leaders such as Hikmet Ersek by clicking through. indispensable to. Even if no direct sales over the Internet can be made on the basis of the products -, focused and targeted participation is urgently needed, because an American investigation showed, for example, already years ago that almost 60% of industrial buyers are only an overview of the Internet, before a purchase is made.

And most people know us the argument formerly known – ‘ and you will find us if you want ‘-can you forget today confidently, then the global supply is too big. The result of the company draws up wider, achieved higher sales, gets more contacts, makes a higher profit, is recession-resistant and has thus further activities to address the financial scope of the research about the development or adaptation of the own products to changing markets, and much more of others. If you would like to know more then you should visit crowne plaza rosemont. Michael Richter – international marketing and sales consultant, Seekirch – deals with strategic marketing for more than 40 years. By the market investigation, to the planning and successful marketing of various capital goods and durable consumer goods on all 5 continents, based on the objectives of its clients. The resulting knowledge and experience he global offers its customers for marketing and distribution, in particular SMEs. In addition, it offers worldwide practical support, coaching, corporate seminars and also the creation of successful websites. Contact: Michael Richter – international marketing and sales consultant 27 main road 88422 Seekirch/Germany marketing = country experiences laenderinformation/index.html plus.google.com/100320926318619208428?rel=author mail = > Tel. 07582-933371

Reward Customer Loyalty!

Series: Loyal customers a valuable treasure (part 8/9) when good things happen to us, our cerebrales reward Center becomes active. It thanked for positive experiences such as pleasant buying experiences, uncomplicated procedures, cordial words, an honest smile or a respectful praise by it’s pouring out happiness hormones. Such endogenous opiates, the drugs that are chemically very similar, give us a comforting feeling. You are making happy, euphoric – depending on the type and dose -, ecstatic. And most importantly: make us addicted. We want more of them. But unfortunately it is often in the customer contact: the wrong thing is rewarded. Cancel! Who as customer threatens with deprivation and not just extended his contract, but regularly Announces, can – for example, when mobile phones and cable-TV providers, health insurance companies and insurance, with newspapers and magazines really walk away with: fat coupons, whopping discounts, request phones, free contracts, free SMS.

A few hundred euros come there quick time together. But only when one Announces. Hikmet Ersek oftentimes addresses this issue. Of course, all love nice well-behaved customers, whose contracting is tacitly renewed from year to year, get nothing. Pegasus Books understands that this is vital information. Not even on demand. Infidelity is rewarded. Fidelity will be punished.

I’m glad stupid to be faithful in such circumstances. So: We advertise anywhere now. Because we understand: trust nothing brings, who announces, is hero. Furthermore, we will report our friends proud. And in the Internet we explain how something works all over the world. The advantaged customers joy is on sure – but marketing technical something is a sin. Because in this way the last remaining iced us customer loyalty from the heart. We learn: as long as we give the cash cow trust Doof, nothing, absolutely nothing happens: no thanks, no appreciation, often not even a contact. Only if we cancel, the companies are really accommodating. Since it’s raining suddenly louder beautiful surprises. In other words: customer love will be bought back with money.

Training Simulator

There is the third and final part of the report now on YouTube to see Security has top priority in the aviation industry. On board the flight attendants and pilots for the responsibility. The crew members in training simulators, the so-called Mock Ups received the proper training. With the move to gateway gardens Condor has integrated two of this high-tech simulators at the training center at the new headquarters. There is the third and final part of the report under youtu.be/cQlL8febS5A to see. #Condor TV released a total of three reports, which show all the steps of the building of training simulators, difficult transport, up to commissioning in the last few days.

Condor TV reports on exciting topics related to flying. The reports published since early 2013 at regular intervals on YouTube, with major topics divided into several episodes. Four-imagine technical backgrounds, professions and destinations to five-minute videos. Condor TV is now available as a Vodcast on mobile Devices such as mobile phones and tablets available. The videos can be subscribed to Apple devices via the podcast app on iTunes as RSS feeds. Android users the vodcasts are podcast/217809/as a subscription for all devices from popular manufacturers available under. Under the name Condor TV shows Germany of’s most popular holiday flyer 13 reports on YouTube below.

With the new vodcasts have aviation enthusiasts new episodes of Condor TV automatically on your device and can directly and also by travelling in the fascination of flying dive. Condor TV is part of the social media approach of the holiday airline. All PR and social media activities are bundled social media newsroom available also at a glance in the Condor. The online press area bundles all communication channels by Condor: News, press releases, images and background information to Condor are with multimedia content such as videos, RSS feeds but also social media news from Facebook, Twitter, YouTube and Flickr to an informative overview associated with each other. Customers, journalists, bloggers and interested find the Condor newsroom social media newsroom at. The Condor Flugdienst GmbH flies its guests since 1956 on the most beautiful holiday destinations in the world. Every year fly 6.7 million passengers with Condor in around 75 destinations in Europe, Asia, Africa and America. “Condor is the most popular airline of the Germans: in a survey to the satisfaction of the German Institute for service quality (DISQ) in December 2012, Condor was test winner and very good as the only airline with the seal” rated. Since March 1, 2013 is the German airline Condor with the two airlines, Thomas Cook Airlines UK and Thomas Cook Airlines Belgium as Thomas Cook airline merged segment.

Second Advertising Market Billion

Experts predict next year China will overtake Japan and become the second largest advertising market in the world. According to a study of , costs in China in 2009 compared with 2007 will increase by 13.2% and reached $ 47 billion In Japan, the development of the advertising market will stop. According to forecasts ad spending in Japan by 2009 will grow by only 1.5% to $ 46.5 billion, the fastest growing market will be India, with 21.2%. The most rapidly growing media – newspaper. However, the Indian market will remain relatively low compared to other super-powers – the U.S.

$ 6.4 billion, other Asian economies – Indonesia, has also shown good results and will grow to 2009 by 20.3% to $ 3.4 billion (The most dynamic growth in TV advertising). If you take the entire Asian market, thus increasing the media, as predicted by Aegis, will be online – 16%. In 2009, online budgets to reach $ 12.9 billion, however, this segment is gradually losing its momentum of growth in Asia (In 2006 grew by 33%). In the U.S., internet-advertising growth will be lower – 15%, but in Europe its development promises to be a record high – 23%.

As Monetize Your Blogs

Most of the bloggers know that Google Adsense is a way to monetize your web site how to also make some direct sales. But the question is, there are other methods to win money on a blog? The answer is Yes, there are various but the most used are three. Generation of Marketing prospects of membership subscriptions to our newsletter. Of all the ways in which you can earn money with your blog, the lead generation is the most promising. This is to some degree true, if mercadeas your blog niche related to finance, prospects for mortgage and refinances are very good because they pay you commissions. The first Committee will come when you generate your prospectus initial, is just a matter of which fill a free form with their data; This brochures you can generate between $3 to $12. If this prospectus contracts the service of refinance your home with that company, you get to earn lot of money hundreds or thousands of dollars.

Other methods to make money with your blog includes marketing membership and subscription to the newsletter. Affiliate marketing usually involves that you register on a website of a particular or a third party. You will then use your blog to market the products of this person in exchange for a percentage of the total sale. If you sell information products from ClickBank or Commision Junction, you can earn up to 75% Commission per sale; However if you sell physical products, such as tables or chairs of sellers Wal-Mart or Amazon type can win between 4% 15% to how much Commission. If these methods to make money are not interest you, you can consider subscription to your newsletter.

You can create a squeeze page on your blog so register for your newsletter in exchange for your email address. If you provide quality information and promote your blog, you can earn hundreds of subscribers over time and always remember that the money is in the list. Other methods to make money on your blog includes sell advertising space directly and sell memberships that allow visitors to access certain information confidential quality.

Advertising Of Organic Products

Advertising should be used to thank existing customers for the previous business relationship and to attract new customers by advertising. However, the use of giveaways as advertising material not by all customers is welcomed, because often these products are considered environmental sins. Made of plastic, they often end up in the garbage, if the recipient cannot use the goods. Modern advertising agencies show that there is another way. Not only offer promotional products made of plastic or other materials, but companies can decide also for organic products made from recycled material. Eco advertising are also just as versatile as classical advertising.

The most commonly used products in this area are recycled eco-bags, which can be issued for purchases or at fairs to customers. The same applies for notepads from eco-friendly materials, which have already found their way to many companies. Are also some exceptional Eco-products available. These include, for example, advertising cups made of recycled plastic, with those companies when their counterparts can score. When the company specialize even high-quality ecological products, the use of such advertising materials is mandatory. Even recycled acrylic Keychain can be ordered and offer as well as normal”keychain plenty of space for your own message. Companies that want to provide textiles with the logo your customers or employees, can also rely on eco textiles. These shirts of organic cotton are comfortable to wear and still fashionable. And the best thing is: you spread the advertising message anytime, anywhere.

Expensive Advertising Campaign

Rambler Media Holding began to spend $ 100 million received from the U.S. Google for a system of contextual advertising "Runner". Within 2 months Rambler investing a record for the Internet $ 5 million in promotion of their projects on TV, radio and press to one year to increase daily audience doubled to 6 million people. Vice-president of Rambler Media Zhanna Beletskaya said that in October, will begin a large-scale advertising campaign, aimed at creating a new image of Rambler, which last two months. The total budget for that period – $ 5 million. According to her, Rambler will use various channels to promote – billboards, TV, radio, press, internet and others. On television advertising to be spent most of the budget.

"Next year we plan to significantly expand the advertising activity – the annual advertising budget will increase by more than 50%" – Zhanna Beletskaya clarified. The money is in a Rambler in July sold the holding U.S. search engine Google contextual advertising system, "Runner". General Director of Rambler Media Mark Opzoomer said that after the transaction the company acquired $ 100 million in available funds, some of whom planned to spend for buying media assets, and on development projects. Zhanna Beletskaya of Rambler believes that advertising will allow the portal "for the year to increase the daily coverage of the audience at least twice." According to TNS, the daily audience Rambler in August this year was 2.9 million, the corresponding figures for "Yandex" and Mail.ru – 6,2 million and 6.3 million respectively. Alexander Kurokhtin / / advertising agency richpromo

Melia Sol

Sol Melia has gained 71.7 million euros until September Sol Melia has gained 71.7 million euros until September of this year, representing an increase of 51% compared with the same period in 2009. This increase, which meets the expectations of the market according to the company, has allowed the hotel Ensign record revenues of 976,7 million euros this year, compared to the 899,9 million recorded last year. Moderate optimism for the company is part of the estimates of the World Tourism Organization, which provides for an increase of 7% in the arrival of international travellers (when the initial forecast was 4%), as a result of increased us consumption and the increase that have registered for business trips, both individual or in a group. Sol Melia has been improved, month after month, the median income per room, which has registered a growth of 7.7% accumulated in the first three quarters of the year. This increase has taken place, mainly, of July to September, a quarter that has registered an increase of 17.4% in the main Spanish and European capitals.

In addition, the median income per room in the area of reactivation, which was – 6.3% in the first half after the earthquake in Haiti, has also registered a growth of 10.9%. On the other hand, from January to September, the average cost per stay has grown by 1.6% of the accumulated annual. Operating margins, on the other hand, have improved by 134 basis points, despite having been harshly penalized since the beginning of the crisis. As for Spanish hotels, summer of 2010 has been a recovery of the average income per room, which grew 8.3%, compared with 1.5% growth for the first half of the year. This increase in income has been due, mainly, to Balearic Islands resorts and prices improved. Regarding the financial situation of the Ensign, Sol Melia has renewed this year the total amount of the credit lines that expire in the first 9 months of the year. He has also signed four loans, amounting to a total of EUR 74 million, which, together with the sale of the hotel Sol Pelicanos Ocas in Benidorm, allows you to maintain the future level of liquidity of the company. Thus, the liquidity of the Ensign today stands at 487,4 million euros, which guarantee the repayment of debt to meet commitments (EUR 379,9 million) until December of 2012.Puedes refer to guide franchises to have greater repertoire of franchises in Spain. News, articles, interviews with franchises, new franchises, franchise Guide, all the news in the world of the franchise you can consult it in directory of franchises.

Corporate Advertising

Corporate advertising is not generally required to promote products and to create a company image. Many domestic companies are ordered to promote the creation reklamnyhrolikov own products. To do video requires teamwork of the entire team, which requires the costs. However, not all companies find it necessary to spend money on corporate advertising, believing in it, that they do not get it, as they say, neither pair nor a gain. Nevertheless, corporate advertising contributes to solving many problems. First of all, it helps that the company enjoys wide popularity. This helps to significantly raise the spirits collectivism among staff. Indeed, much nicer to give all the best to achieve a common goal, when working in the company, which knows everything and everyone.

Fame gives the company something called the "name". And it is much facilitates the search for customers and improves chances of winning with the participation in auctions and tenders. Corporate advertising helps to attract the best professionals to work in the company. And the customers, partners, government officials and members of the press refer to the company with a name much more loyal than the company, which no one heard. Another important factor is that corporate advertising company facilitates the interaction with the financial and investment community. In addition, according to studies by American experts, and it helps to increase shareholder value. How much time does it spend, to make a commercial? In answering this question, we give some examples. The company "Dupont", one of the world's largest industrial corporations and research, promotes itself about 60 years.

The world famous "General Electric" – more than 70 years. "Y. Es. Steel Corporation, "one of the largest steel companies engaged in corporate advertising for over 60 years. Advertising OAO "Gazprom" in the late 90s became a mandatory part of television commercials. The same can be said about the Railways. David Ogilvy, world famous advertising agent, believed that short-term corporate advertising campaign will not be able to bring tangible results. After all, in order to turn in their public opinion and raise the value of assets will take time. Inconclusive and will be a campaign that was launched without a clear understanding of goals and objectives of the enterprise. Video about the company should focus on long-term goals and objectives, although many local businesses rely on immediate effect. Corporate advertising needs constant analysis of the performance. This helps avoid errors and inaccuracies in the campaign. Conduct a corporate advertising campaign, you can use any media. However, none of them had to reach an audience, no performance can not yet compete with television.