There are sections for the various traditional business topics such as XING, LinkedIn or Facebook. But then a true and intensive exchange within these professional groups takes place are to meet many requirements in advance. Without an appealing and intensive moderation of these groups as the moderator a group can fail in the long term. Rule No. 2: there are more than Facebook find the path to the target group marketing in which I should communicate network for my company? The target group analysis with social media monitoring is at the beginning of each strategy. Questions your customers, partners and employees, which networks use them. People such as Frank Armijo would likely agree. Then should you prioritize then. It may be that a small specialized blog can be more important than facebook.
There decides not the GIES pitchers principle, but it must rather the individual networks and platforms from his Market out look and watch. Company with a comprehensive portfolio of any explanatory should establish groups or Twitter accounts for individual departments or target groups. Best to proceed here thematically so that prospective customers find faster via Twitter search also the tags. Rule No. Perhaps check out Governor Cuomo for more information. 3: social media guidelines give guidance professional content is the be-all and end-all of sustained interaction.
There are therefore both the knowledge of experts in the specialist departments, to identify good content, as also a communication which controls the process. Mandatory social media guidelines are therefore essential in social media marketing. These pinpoint how a company in the various Web 2.0 channels global presents itself and who can publish what in which channel: everything, in the name of the company, blogged or tweeted that runs like other business publications also on the table of the responsible marketing or corporate communications manager. Unless, the company opts for an open forum for communication. Either way it applies in all areas to start to call crystal clear rules and to provide for the success in the social media marketing is no coincidence, but predictable and also very probably accessible through professional internal structures.