Twitter Social

There are sections for the various traditional business topics such as XING, LinkedIn or Facebook. But then a true and intensive exchange within these professional groups takes place are to meet many requirements in advance. Without an appealing and intensive moderation of these groups as the moderator a group can fail in the long term. Rule No. 2: there are more than Facebook find the path to the target group marketing in which I should communicate network for my company? The target group analysis with social media monitoring is at the beginning of each strategy. Questions your customers, partners and employees, which networks use them. People such as Frank Armijo would likely agree. Then should you prioritize then. It may be that a small specialized blog can be more important than facebook.

There decides not the GIES pitchers principle, but it must rather the individual networks and platforms from his Market out look and watch. Company with a comprehensive portfolio of any explanatory should establish groups or Twitter accounts for individual departments or target groups. Best to proceed here thematically so that prospective customers find faster via Twitter search also the tags. Rule No. Perhaps check out Governor Cuomo for more information. 3: social media guidelines give guidance professional content is the be-all and end-all of sustained interaction.

There are therefore both the knowledge of experts in the specialist departments, to identify good content, as also a communication which controls the process. Mandatory social media guidelines are therefore essential in social media marketing. These pinpoint how a company in the various Web 2.0 channels global presents itself and who can publish what in which channel: everything, in the name of the company, blogged or tweeted that runs like other business publications also on the table of the responsible marketing or corporate communications manager. Unless, the company opts for an open forum for communication. Either way it applies in all areas to start to call crystal clear rules and to provide for the success in the social media marketing is no coincidence, but predictable and also very probably accessible through professional internal structures.

Training Simulator

There is the third and final part of the report now on YouTube to see Security has top priority in the aviation industry. On board the flight attendants and pilots for the responsibility. The crew members in training simulators, the so-called Mock Ups received the proper training. With the move to gateway gardens Condor has integrated two of this high-tech simulators at the training center at the new headquarters. There is the third and final part of the report under youtu.be/cQlL8febS5A to see. #Condor TV released a total of three reports, which show all the steps of the building of training simulators, difficult transport, up to commissioning in the last few days.

Condor TV reports on exciting topics related to flying. The reports published since early 2013 at regular intervals on YouTube, with major topics divided into several episodes. Four-imagine technical backgrounds, professions and destinations to five-minute videos. Condor TV is now available as a Vodcast on mobile Devices such as mobile phones and tablets available. The videos can be subscribed to Apple devices via the podcast app on iTunes as RSS feeds. Android users the vodcasts are podcast/217809/as a subscription for all devices from popular manufacturers available under. Under the name Condor TV shows Germany of’s most popular holiday flyer 13 reports on YouTube below.

With the new vodcasts have aviation enthusiasts new episodes of Condor TV automatically on your device and can directly and also by travelling in the fascination of flying dive. Condor TV is part of the social media approach of the holiday airline. All PR and social media activities are bundled social media newsroom available also at a glance in the Condor. The online press area bundles all communication channels by Condor: News, press releases, images and background information to Condor are with multimedia content such as videos, RSS feeds but also social media news from Facebook, Twitter, YouTube and Flickr to an informative overview associated with each other. Customers, journalists, bloggers and interested find the Condor newsroom social media newsroom at. The Condor Flugdienst GmbH flies its guests since 1956 on the most beautiful holiday destinations in the world. Every year fly 6.7 million passengers with Condor in around 75 destinations in Europe, Asia, Africa and America. “Condor is the most popular airline of the Germans: in a survey to the satisfaction of the German Institute for service quality (DISQ) in December 2012, Condor was test winner and very good as the only airline with the seal” rated. Since March 1, 2013 is the German airline Condor with the two airlines, Thomas Cook Airlines UK and Thomas Cook Airlines Belgium as Thomas Cook airline merged segment.

Second Advertising Market Billion

Experts predict next year China will overtake Japan and become the second largest advertising market in the world. According to a study of , costs in China in 2009 compared with 2007 will increase by 13.2% and reached $ 47 billion In Japan, the development of the advertising market will stop. According to forecasts ad spending in Japan by 2009 will grow by only 1.5% to $ 46.5 billion, the fastest growing market will be India, with 21.2%. The most rapidly growing media – newspaper. However, the Indian market will remain relatively low compared to other super-powers – the U.S.

$ 6.4 billion, other Asian economies – Indonesia, has also shown good results and will grow to 2009 by 20.3% to $ 3.4 billion (The most dynamic growth in TV advertising). If you take the entire Asian market, thus increasing the media, as predicted by Aegis, will be online – 16%. In 2009, online budgets to reach $ 12.9 billion, however, this segment is gradually losing its momentum of growth in Asia (In 2006 grew by 33%). In the U.S., internet-advertising growth will be lower – 15%, but in Europe its development promises to be a record high – 23%.

As Monetize Your Blogs

Most of the bloggers know that Google Adsense is a way to monetize your web site how to also make some direct sales. But the question is, there are other methods to win money on a blog? The answer is Yes, there are various but the most used are three. Generation of Marketing prospects of membership subscriptions to our newsletter. Of all the ways in which you can earn money with your blog, the lead generation is the most promising. This is to some degree true, if mercadeas your blog niche related to finance, prospects for mortgage and refinances are very good because they pay you commissions. The first Committee will come when you generate your prospectus initial, is just a matter of which fill a free form with their data; This brochures you can generate between $3 to $12. If this prospectus contracts the service of refinance your home with that company, you get to earn lot of money hundreds or thousands of dollars.

Other methods to make money with your blog includes marketing membership and subscription to the newsletter. Affiliate marketing usually involves that you register on a website of a particular or a third party. You will then use your blog to market the products of this person in exchange for a percentage of the total sale. If you sell information products from ClickBank or Commision Junction, you can earn up to 75% Commission per sale; However if you sell physical products, such as tables or chairs of sellers Wal-Mart or Amazon type can win between 4% 15% to how much Commission. If these methods to make money are not interest you, you can consider subscription to your newsletter.

You can create a squeeze page on your blog so register for your newsletter in exchange for your email address. If you provide quality information and promote your blog, you can earn hundreds of subscribers over time and always remember that the money is in the list. Other methods to make money on your blog includes sell advertising space directly and sell memberships that allow visitors to access certain information confidential quality.

Expensive Advertising Campaign

Rambler Media Holding began to spend $ 100 million received from the U.S. Google for a system of contextual advertising "Runner". Within 2 months Rambler investing a record for the Internet $ 5 million in promotion of their projects on TV, radio and press to one year to increase daily audience doubled to 6 million people. Vice-president of Rambler Media Zhanna Beletskaya said that in October, will begin a large-scale advertising campaign, aimed at creating a new image of Rambler, which last two months. The total budget for that period – $ 5 million. According to her, Rambler will use various channels to promote – billboards, TV, radio, press, internet and others. On television advertising to be spent most of the budget.

"Next year we plan to significantly expand the advertising activity – the annual advertising budget will increase by more than 50%" – Zhanna Beletskaya clarified. The money is in a Rambler in July sold the holding U.S. search engine Google contextual advertising system, "Runner". General Director of Rambler Media Mark Opzoomer said that after the transaction the company acquired $ 100 million in available funds, some of whom planned to spend for buying media assets, and on development projects. Zhanna Beletskaya of Rambler believes that advertising will allow the portal "for the year to increase the daily coverage of the audience at least twice." According to TNS, the daily audience Rambler in August this year was 2.9 million, the corresponding figures for "Yandex" and Mail.ru – 6,2 million and 6.3 million respectively. Alexander Kurokhtin / / advertising agency richpromo

Melia Sol

Sol Melia has gained 71.7 million euros until September Sol Melia has gained 71.7 million euros until September of this year, representing an increase of 51% compared with the same period in 2009. This increase, which meets the expectations of the market according to the company, has allowed the hotel Ensign record revenues of 976,7 million euros this year, compared to the 899,9 million recorded last year. Moderate optimism for the company is part of the estimates of the World Tourism Organization, which provides for an increase of 7% in the arrival of international travellers (when the initial forecast was 4%), as a result of increased us consumption and the increase that have registered for business trips, both individual or in a group. Sol Melia has been improved, month after month, the median income per room, which has registered a growth of 7.7% accumulated in the first three quarters of the year. This increase has taken place, mainly, of July to September, a quarter that has registered an increase of 17.4% in the main Spanish and European capitals.

In addition, the median income per room in the area of reactivation, which was – 6.3% in the first half after the earthquake in Haiti, has also registered a growth of 10.9%. On the other hand, from January to September, the average cost per stay has grown by 1.6% of the accumulated annual. Operating margins, on the other hand, have improved by 134 basis points, despite having been harshly penalized since the beginning of the crisis. As for Spanish hotels, summer of 2010 has been a recovery of the average income per room, which grew 8.3%, compared with 1.5% growth for the first half of the year. This increase in income has been due, mainly, to Balearic Islands resorts and prices improved. Regarding the financial situation of the Ensign, Sol Melia has renewed this year the total amount of the credit lines that expire in the first 9 months of the year. He has also signed four loans, amounting to a total of EUR 74 million, which, together with the sale of the hotel Sol Pelicanos Ocas in Benidorm, allows you to maintain the future level of liquidity of the company. Thus, the liquidity of the Ensign today stands at 487,4 million euros, which guarantee the repayment of debt to meet commitments (EUR 379,9 million) until December of 2012.Puedes refer to guide franchises to have greater repertoire of franchises in Spain. News, articles, interviews with franchises, new franchises, franchise Guide, all the news in the world of the franchise you can consult it in directory of franchises.

Corporate Advertising

Corporate advertising is not generally required to promote products and to create a company image. Many domestic companies are ordered to promote the creation reklamnyhrolikov own products. To do video requires teamwork of the entire team, which requires the costs. However, not all companies find it necessary to spend money on corporate advertising, believing in it, that they do not get it, as they say, neither pair nor a gain. Nevertheless, corporate advertising contributes to solving many problems. First of all, it helps that the company enjoys wide popularity. This helps to significantly raise the spirits collectivism among staff. Indeed, much nicer to give all the best to achieve a common goal, when working in the company, which knows everything and everyone.

Fame gives the company something called the "name". And it is much facilitates the search for customers and improves chances of winning with the participation in auctions and tenders. Corporate advertising helps to attract the best professionals to work in the company. And the customers, partners, government officials and members of the press refer to the company with a name much more loyal than the company, which no one heard. Another important factor is that corporate advertising company facilitates the interaction with the financial and investment community. In addition, according to studies by American experts, and it helps to increase shareholder value. How much time does it spend, to make a commercial? In answering this question, we give some examples. The company "Dupont", one of the world's largest industrial corporations and research, promotes itself about 60 years.

The world famous "General Electric" – more than 70 years. "Y. Es. Steel Corporation, "one of the largest steel companies engaged in corporate advertising for over 60 years. Advertising OAO "Gazprom" in the late 90s became a mandatory part of television commercials. The same can be said about the Railways. David Ogilvy, world famous advertising agent, believed that short-term corporate advertising campaign will not be able to bring tangible results. After all, in order to turn in their public opinion and raise the value of assets will take time. Inconclusive and will be a campaign that was launched without a clear understanding of goals and objectives of the enterprise. Video about the company should focus on long-term goals and objectives, although many local businesses rely on immediate effect. Corporate advertising needs constant analysis of the performance. This helps avoid errors and inaccuracies in the campaign. Conduct a corporate advertising campaign, you can use any media. However, none of them had to reach an audience, no performance can not yet compete with television.

Advertising Signs

In the world of modern advertising (in particular, and in the manufacture of outdoor advertising), the most effective are those funds that attract the most attention of the consumer. In this regard, illuminated signs and light boxes gaining in importance. However, not all light commercial facilities meet the standards of an effective and professional advertising. To maximize the attention of the consumer, illuminated signs and boxes should be made qualitatively, using the latest manufacturing technology and design development. The important role played by the very location of the signs. The most favorable locations are the facades of buildings at major pedestrian streets, public interest areas (for example, those areas where public celebrations are held, etc.), signs that are in the area of the visual reach of the buildings in which accommodates the offices, a cafe or Internet club. Naturally, all these and many other factors can be taken into account only the team of professionals who have long been working on roar of outdoor advertising. A reasonable question arises: how to determine which company really deserves your attention? This can be determined by those works and projects that have already established firm. If firms are in the arsenal of development for large organizations, advertising signs, that and you could see on the streets – you can easily use the services of the firm.

Advertising Printing

Modern advertising market offers customers the widest range of technologies, tools and materials. Based on the specific objectives of each campaign, advertisers choose for themselves the most lucrative and podhodischy view advertising. The most popular TV, Internet, and, of course, advertising and printing. Printing products audience sees everywhere: on the street in the form of billboards and city lights, public transportation, places and kultyry rest in their mailboxes. Advertising polygraphy accompanies man everywhere and so is one of the most common and effective form of consumer choice in the target audience. Advantages of advertising printing can not be underestimated. This type of advertising used by absolutely everything – from small retail outlets – to large multinational corporations and political parties, because the cost of production and distribution of such advertising are much lower than on TV and radio, and the results are often superior to advertising in electronic media. This popular promotional printing purchased through a variety of factors that distinguish it among other promotional materials and office undeniable competitive advantage.

Thus, the main advantage of printing is that such products may be ordered not afford only a major player in the market, but even small companies and individuals – the cost of making available to everyone. Also an important factor is the ability to concentrate and study in detail the promotional material. After leaflet, brochure or catalog, which fell into the hands of the audience will not disappear from the screen after 10 seconds. A man always has the option to postpone the promotional material and review it at a time when he will arise the need for the advertised product or service. This feature allows you to contact the polygraph "secondary", that is such a product can be transferred to another recipient for information, which increases coverage audience. The apparent advantage of printing is the ability to use technological advances – full-color, bright images in high-quality materials will not leave anyone indifferent, and make even skeptics pay attention to advertising. In addition to the above, promotional printing products have a whole set of advantages that make it one of the most effective naipopulyarneyshih and dissemination mechanisms advertising message. Source:

Rooftop Advertising Installation

And indeed, there is outdoor so-called "gang of petty thugs", various signs, light boxes, advertising design small size and variety of boards, mainly located along the roads. And there are so-called "gang of hooligans big" – it is monumental promotional metal structures of various shapes and sizes, as well as a group, many of its composition, a group of rooftop installations. On today it is one of the most popular and the most common (for large companies – brands), but also the most labor-intensive in terms of design and manufacturing, and installation works, construction. Not to mention the preparation of design documentation for these objects. And the strength to perform these works is not every advertising firm or advertising agency of medium size.

But, of course, the advantages of this kind of structures ochevidns. Through enormous size and location of high-rise apartment blocks on the roof provides an opportunity obozrevaniya the design, in a radius of several kilometers (if it does not interfere with adjacent structures). And given the presence of high-tech lighting and illumination in the evening and night hours. These roof installations are blindingly bright and attractive, imbues the city a special glow. But at the same time, it is surprising clear and readable, and, most importantly, memorable, which is very important to obtain the expected effect of advertising.