Expensive Advertising Campaign

Rambler Media Holding began to spend $ 100 million received from the U.S. Google for a system of contextual advertising "Runner". Within 2 months Rambler investing a record for the Internet $ 5 million in promotion of their projects on TV, radio and press to one year to increase daily audience doubled to 6 million people. Vice-president of Rambler Media Zhanna Beletskaya said that in October, will begin a large-scale advertising campaign, aimed at creating a new image of Rambler, which last two months. The total budget for that period – $ 5 million. According to her, Rambler will use various channels to promote – billboards, TV, radio, press, internet and others. On television advertising to be spent most of the budget.

"Next year we plan to significantly expand the advertising activity – the annual advertising budget will increase by more than 50%" – Zhanna Beletskaya clarified. The money is in a Rambler in July sold the holding U.S. search engine Google contextual advertising system, "Runner". General Director of Rambler Media Mark Opzoomer said that after the transaction the company acquired $ 100 million in available funds, some of whom planned to spend for buying media assets, and on development projects. Zhanna Beletskaya of Rambler believes that advertising will allow the portal "for the year to increase the daily coverage of the audience at least twice." According to TNS, the daily audience Rambler in August this year was 2.9 million, the corresponding figures for "Yandex" and Mail.ru – 6,2 million and 6.3 million respectively. Alexander Kurokhtin / / advertising agency richpromo

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