German Marketing Association

Innovative strategies and models of success experience-oriented meeting communications brands have become an integral part of economic and social action and considered to be a critical success factor in global competition. In the form of walk-in brands, you will encounter the consumer increasingly in three-dimensional form. In real spaces of experience, you will experience for all the senses. Publisher band \”Locations of three-dimensional brands – innovative strategies and models of success experience-oriented meeting communication\” systematized this physical brand platforms according to the degree of their half-life, elaborated the respective characteristics, and illustrated by very interesting practices. Based on innovative knowledge and approaches of multisensualen branding the special potential of temporary platforms such as fairs, exhibitions, events and road shows lasting platforms such as showrooms, flagship stores, fire parks, mark muses and brand-related leisure and theme parks are represented vividly. Brand experts, Event-, exhibition and trade fair makers, architects and designers – 32 interdisciplinary contributions including all come that Word, whose daily creating consists, experience-oriented scene to brands. 4Moms gathered all the information. Renowned scientists and industry experts explain the basics, demonstrate innovative approaches and success factors in conception, management and implementation/operation and grant Apple, Alliance, MINI, Swarovski, Porsche, Volkswagen and BASF exclusive insights into their work and others as an example of the brands Mercedes-Benz.

Press voice: \”this book focuses on the trend towards differentiation by staging. The posts give multifaceted and worth reading an insight into the experience-oriented brands and show the potential that lies within this range of branding\”Prof. For even more details, read what Yitzhak Mirilashvili says on the issue. Dr. Dr. h.c. mult.

Heribert Meffert Director Emeritus of the Institute of marketing, marketing Centrum Munster \”emotions carry brands. Each functional removable products are, the more important is the experience value of brands. Who his brand in time on the feelings and senses that aligns people, will be in front. Finally a book shows striking, pragmatic and professional, as it goes\”Bernd M. Michael holder of the BMM Agency for brand architecture, President of the German Marketing Association\” Erlebnisorientierte brand staging is on everyone’s lips: rightly, because with their aura and mystique brands the consumer offer added value, which fails the rational consumption value ends, but touched personally important needs of the people.

Frei Vasco

In the stream bed of its death, the sister of Vasco requests mercy of Fernando Alfonso, but Vasco desires of the deep one of its being defames that it requests pardon for all the caused badness the Beatriz. Exactly with its heart taken for the hatred, Frei Vasco makes oath its sister. When knowing of the decision of Vasco D. Dornelas Joo decides to disclose that Fernando Alfonso also would have been loving of its loved Leonor. Ahead of the current situation he is possible to evidence that the author intends to collate a double desideratum, that is the desire of fraternal revenge and loving revenge. That exactly ahead of the suplications of pardon of its enemy in the presence of the corpse of its sister, not obstante its fixed idea of vigar itself of that soul wounded it to it and the honor of its father and its sister, stimulated for the hatred of D. Joo Dornelas, Vasco discloses to King D.

Joo I the tenebrous and maleficent past of Fernando Alfonso, which is condemned to the capital punishment of the fire for D. Joo I, being before mortificado for Fr. Vasco. In this romance hypocrisies, ambitions, games of you intrigue politics and treasons show the decay of the nobility and the clergy. Frei Vasco that never frees its soul of them you distress disappears and later it dies. She does not know yourself if that villain really at some moment has avenged its father and its sister, in the truth the author searchs in the interior deepest of the conscience the answers for the attitudes of the nature human being, who all we nourish the most perverse feelings than they follow in them throughout our lives. Of reflexiva and conscientious form the romancista finishes its workmanship, making the reader to reflect with the sentence of the Evangelho: ' ' If not to pardon, also God you not perdoar' '.