If you own a company that offers a service or are thinking of starting a business of this type, then this course will be very useful, a course on business-oriented marketing services companies. Three reasons to choose this course: 1. If you work in traditional service sectors (retail, banking, transportation, hospitality, and the like), this new section will be of essential utility for effectively managing the activities of marketing your business. 2. If you work in a market for business-to-business (BtoB) and does not dominate areas such as effective management of relationships with customers, after-sales service, lifetime value or customer loyalty techniques , among others, you will have an uphill struggle to reach leadership positions in their market. 3. If your business sells tangible products and use the service to give more value to their offerings, much of the satisfaction and customer loyalty depends on how you manage the services it provides to its customers.