It uses the title to catch the attention, uses the announcement to wake up curiosity. It remembers that the title of the announcement is indexed by the motors search. It must be descriptive. It uses for his title the text that a client would introduce in a motor search (Google, Yahoo, etc .) – It does not use capital letters since they are very informal. – It includes in the title the two or three more important characteristics or key words that they describe what announces. This is important so that when the users use a Finder in Internet finds its announcement with facility. – It tries that his Department of sale or rent. it seems unique and different from all the available ones.
– If it can offers some type of incentive: A discount, a gift, etc. For example ” Selvage marries Cumbaya Incluye Blanca” Line; – All their power of persuasion in the Title Puts: A good title can multiply by ten the number of people read who it. Ex good Precious title apartment of 1 dormitory with view to the sea. Ex bad title Exempt Department East was the title of an announcement of sale of department, is very general and it will not obtain the reaction that it looks for. It wants that they are interested and they contact to him. DESCRIPTION: Here we must say to him to the person who reads the announcement the benefits that our Department with the greater possible detail has, considering that the space del which we arrange enough is limited.
By: Oscar Rossignoli Publisher of The lobbying or lobbying (some use lobby) is the capacity to reach a specific change in a program or governmental project. Also it is the capacity to influence in an actor with great power of decision. The companies contribute to the authorities objective information that will sustain its decisions. This activity is very used to influence in the congresses or parliaments of the governments in the approval, emission, abolishing or reform of laws. In order to reach the previous thing a specific strategy is due to elaborate that allows to construct the prospective scenes that can appear around the subject in discussion, which they can be: One desirable, one catastrophic and another probable one. In each of them it is necessary to project the actions and positive feedbacks and negative that certain evolution of the subject would generate in each one of the key hearings. The lobbying can be simplified of the following way: A process in which the civil society through promoting its active participation, organized fortifies itself and planned, to affect the scope of the public, the total use of its human rights and constitutionalists.